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Strand 1: People To grow the Membership

The desired outcome is a growth both in numbers of adults and in numbers of girls. This includes growing the number of new members and retaining existing members longer. 1:1 Focus on increasing girl membership

What do we want to do?	How are we going to achieve it?	Who is responsible?	By when?	Anticipated outcomes
Ensure that every girl who wants to join Guiding in Hampshire West is able to do so. Establish guiding in new communities.	Carry out a detailed analysis of census data and use this information to target recruitment activities.	County Commissioner M&C team	July 2010	Increased and more diverse membership.
	Promote flexibility in all districts and divisions.	DCs & Div Coms with unit leaders	On going	More flexible approach by leaders in the county to the delivery of guiding.
	Improve the transition process to encourage girls to move on to the next section.	Adult Support team Commissioners	July 2011	An increase in the number of 9+ brownies and 14+ guides/SS.
	Set a working party to identify minority communities in which guiding is not represented.	County Executive	December 2010

1:2 Focus on increasing adult membership

What do we want to do?	How are we going to achieve it?	Who is responsible?	By when?	Anticipated outcomes
Increase the number of adult leaders	Focus recruitment activities in areas of most need.	M&C team	July 2010	Leaders staying in Guiding longer because they feel valued and supported.
	Develop effective teams at all levels to provide mutual encouragement and support.	County Executive Commissioners	On going
	Develop processes of thanks and recognition for leaders and parent helpers.	County Executive Awards Committee
	Develop processes of thanks and recognition for leaders and parent helpers.
	Enabling younger leaders to become involved in delivering guiding at district, division and county level.	Commissioners and local teams
	Create more opportunities to use the skills and experince of the 65+ age group.

1:3 Focus on Young Leaders

What do we want to do?	How are we going to achieve it?	Who is responsible?	By when?	Anticipated outcomes
Promote the role of the Young leader	Work to change the leader’s perception of the young leaders.	Adult Support Team YL Adviser	July 2010	YLs to have a more active role in the unit.
	Encourage leaders to involve young leaders more fully in running the unit meetings.			Increased number of YLs attending trainings and completing LQ

Strand 2: Training Good quality training experiences to County members.

The desired outcome is to establish a culture where volunteers have the skills and on –going support to deliver consistently good guiding experiences for the girls and young women. 2:1 Focus on Training opportunities being offered to adult volunteers across the county.

What do we want to do?	How are we going to achieve it?	Who is responsible?	By when?	Anticipated outcomes
1. Provide good quality training opportunities throughout the county	Find out what leaders want from trainings	Adult Support team	Dec 2010	Well trained, motivated and valued leaders.
	Provide a varied programme of trainings as a result of the consultation.		On-going
	Ensure that new leaders and commissioners receive the training and support needed to carry out their role.
	Encourage and develop on-going support and training for leaders at district & division level.
2. Increase the number of adults involved in delivering training within the county	Devise ways of encouraging leaders to undertake GGUK’s adult training qualification.	County Commissioner and Adult Support Team	On- going	To enable all leaders to have access to quality trainings.
	Identify and support leaders who are able to share their knowledge & skills with others.

2:2 Focus Developing better ways of finding out what experiences girls and young women want.

What do we want to do?	How are we going to achieve it?	Who is responsible?	By when?	Anticipated outcomes
1. Find out what girls want from guiding.	Develop a regular consultation mechanism with the girls.	County Executive Adviser teams	Sept 2009-On-going	Girl led guiding in practice
	Provide a programme of girl events within the county as a result of this consultation.
2. Stimulate debate at all levels of decision-making.	Encourage all levels of decision-making groups to take account of girls’ views.	Adviser Teams	July 2010 & On-going	Increased involvement of girls in decision-making process
	Encourage girl representation

Strand 3: Doing things Differently To promote a flexible approach throughout the organisation

The desired outcome is leaders committed to a flexible approach to the way guiding is offered. 3:1 Focus on a flexible approach

What do we want to do?	How are we going to achieve it?	Who is responsible?	By when?	Anticipated outcomes
Enable local guiding to operate flexibly to meet the needs of the local community.	Promote ways of adapting guiding to suit particular circumstances.	Commissioners at all levels	On-going	More flexible approach by leaders in all divisions in HW in delivery of guiding.
Provide consistently good guiding in all units.	Provide opportunities for sharing good practice at all levels.	County Executive Adult Support Team	On-going	Consistently good guiding in all units.
	Promote and develop resources to support unit leaders	Adult Support & local leaders	July 2011

3:2 Focus on County Structure

What do we want to do?	How are we going to achieve it?	Who is responsible?	By when?	Anticipated outcomes
Look at county structures	Review adviser structure to develop clearly defined adviser teams.	County Exec Chairman of Advisers	July 2009	Better understanding of requirements of appointment holders
Look at county roles and appointments	Review current county roles and appointments to ensure that they are relevant to the needs of the county.	County Commissioner	On-going & as role become vacant	More effective adviser teams and improved communication.

Strand 4: Systems To support the administration of the County

The desired outcome is to provide effective administrative and communication systems. 4:1 Focus on Project Streamline

What do we want to do?	How are we going to achieve it?	Who is responsible?	By when?	Anticipated outcomes
Support for divisions and districts	Provide support for commissioners and key users for:  The introduction of the streamline procedures for membership administration  The administration of the Go database	County Membership Support Coordinator	Dec 09	Reduction in time spent on administration by unit leaders.

4:2 Focus on Communication

What do we want to do?	How are we going to achieve it?	Who is responsible?	By when?	Anticipated outcomes
Improve communication within the county.	Review and develop the website as a tool for promoting guiding, communicating information and sharing ideas.	County Commissioner M&C Team Website Manager	Easter 09 On-going	Website and newsletter, which is fit for purpose, to support the county and its members.
	Review the format and content of the newsletter so that it remains relevant to the needs of today’s leaders.	County Secretary Publication	Dec 09

Strand 5: Perception To challenge public perception about Guiding in the 21st Century.

The desired outcome is to have developed ways to successfully challenge public perception and positively update stereotypically views of guiding. 5:1 Focus on developing the county’s PR Strategy

What do we want to do?	How are we going to achieve it?	Who is responsible?	By when?	Anticipated outcomes
Create a M&C plan for the county	Develop the roles of Division and District PR reps.	County Executive	July 2009	Higher profile within the wider community in Hampshire West.
	Establish positive relationships with the media.	M&C Chairman
	Appoint more ambassadors.			Increased number of ambassadors actively promoting guiding.
	Create more opportunities to promote guiding within the community.

5:2 Focus on the Project Perception messages

What do we want to do?	How are we going to achieve it?	Who is responsible?	By when?	Anticipated outcomes
Challenge the negative image of guiding	Provide support and training to all leaders to deliver the 4 key perception messages.	M&C team	July 2010	Increased positive media coverage for Guiding.

Strand 6: 2010 and beyond

The desired outcome is to present guiding as a modern, relevant and dynamic organisation able to serve the needs of girls and young women in the future as well as celebrating the contribution of our rich and varied heritage. 6:1 Focus on celebrating the centenary

What do we want to do?	How are we going to achieve it?	Who is responsible?	By when?	Anticipated outcomes
Provide a series of extra special celebration activities and events.	Support the centenary team in coordinating, organising and promoting centenary events. Provide additional funding through the county budget and fund raising events.	Centenary team County Executive	On-going	Events that provide mountain top moments for every member.

6:2 Focus on marketing the centenary

What do we want to do?	How are we going to achieve it?	Who is responsible?	By when?	Anticipated outcomes
Develop a marketing plan for the centenary	Promote centenary events through the website, newsletters and personal contact	Centenary Team	On-going	Every member able to participate in centenary events.
	Identify photographers to attend centenary events.	M&C team	September 2009	Frequent media coverage of centenary events.
	Actively seek media coverage of centenary events.	M&C Team
	District & division to use the centenary to raise the profile of guiding.	District & Division PR reps		Increase in membership

6:3 Focus on maintaining the momentum beyond 2010

What do we want to do?	How are we going to achieve it?	Who is responsible?	By when?	Anticipated outcomes
Prepare for the future of guiding in Hampshire West	Use the centenary events to achieve our objectives.	County Executive	October 2010 2011 onwards	County events with a wow factor to include Showtime 2011 and Flame 2012
	Use ideas from centenary activities and events to enhance the programme beyond 2010	Commissioners	2011 onwards
	Plan high profile county events to continue momentum	Showtime coordinator Outdoor Team